Corporate Social Responsibility and its Connotations on Consumer Perception in Benin City, Edo State, Nigeria

Abstract

This study focused on the effect of Corporate Social Responsibility (CSR) on consumer perception among consumers in Benin City, Edo State, Nigeria. The study used the survey method by administering 373 copies of structured questionnaire to respondents in Benin City, Edo State, Nigeria. The data for the study were analyzed using descriptive statistics and multiple regression techniques with the help of Statistical Package for Social Sciences (SPSS).The empirical results of the study revealed that community involvement, environmental protection, business practices and working conditions had a significant relationship with consumer perception at 5% level of significance. The study recommended that the management of organisations in Nigeria should always place more concern on community involvement, environmental protection, business practices and working conditions because these CSR initiatives had significant relationship with consumer perception.